What is VIOLET?
What is VIOLET?
A Historic House
Founded in 1827 by Mr. François-Étienne Violet, the Violet perfumery left its mark on the French cosmetics industry. Holder of several patents, including one for the thridace soap, the company won several awards during its existence. Based in Paris, and at several addresses, Violet was best known for 12 boulevard des Capucines.
Conquering European Courts
Half of the 19th century was marked by the royal consecration of Violet. It officially became a. supplier to Empress Eugénie and Queen Isabella II of Spain. Even today the bee, symbol of the Empress, is affixed to each bottle. In 1858 the shop took the name “À la Reine des abeilles - Maison Violet” in order to establish its legitimacy. The committee of the Universal Exhibition of 1867 particularly distinguished the work of Louis Claye, then director of Violet, by rewarding several products of the House.
An international reputation
After Europe, the rest of the world
When Louis Claye died, Violet was one of the ten largest French perfume houses. It was not until 1885 and Aaron-Marc Rehns's arrival at the company's head that the latter was listed on the stock exchange. The company then entered the era of export. It could be found in the United States under the name of Veolay, in England, in Russia and in several European countries such as Germany, Spain or Portugal. It became an industry that employed more than 250 workers in its factories.
The end of a chapter
After many years of good economic health, history tainted the balance of the company. The various world wars, the economic crisis of 1929 in the United States and a complicated management of partners will get the better of Violet. It will eventually fall asleep around 1955. It took until 2017 and three young men to pick up the story where It had been left.
The start of another
It was on the benches of the Superior School of Perfume that 3 friends decided to restore this former French perfumery. Thus becoming the successors of Maison Violet, they set about reviving the name. Their profiles, admittedly different, were driven by the same passion for perfume and history. Friends and colleagues, their complementary characters have made it possible to rebuild a modern brand while respecting Violet's past.