- The perfumery Violet -
A historical brand
Founded in 1827 by Mr. Violet, the Violet perfumery marked the French cosmetics industry. Holder of several patents including one for thridace soap, the company obtained many awards during its existence. Based at several addresses in Paris, Violet was especially famous for the 12 Boulevard des Capucines.
The Conquest of European courts
In 1842 Violet officially became a supplier of the Empress Eugenie and Queen Isabella II of Spain. The bee, symbol of the Empress, was therefore affixed on each bottle and became an important trademark. In 1858 the shop took the name "To the Queen of bees - Violet House" to establish its legitimacy. The committee of the 1867 World Fair particularly distinguished the work of Louis Claye, then Director of Violet, by rewarding several products of the House.
After Europe, the rest of the world
At Louis Claye death, Violet was one of the ten largest French perfume houses. It was not until 1885 that Aaron-Marc Rehns was appointed head of the company that was later listed on the stock market. The company entered the era of export. It could be found in the United States under the name of Veolay, in England, in Russia and in several European countries such as Germany, Spain and Portugal. It became an industry that employed over 250 workers in its factories.
The end of a Chapter
After many years of good economic health, history tainted the balance of the company. The various world wars, the economic crisis of 1929 in the United States and the complicated management relationship with Violet's international partners have weakened the perfume House. Violet will eventually fall asleep around 1953. It was not until 2015 that the story resumed from where it stoped with the arrival of three young men.
- Violet today -
The start of a new one
It is on the benches of a perfume school in Paris that 3 friends decided to restore this old French perfumery. Becoming the successors of Violet, they began the renaissance of the name. Their profiles, although different, were driven by the same passion for perfume and history. Friends and confreres, their complementary characteristics have allowed them to rebuild a modern brand in the respect of Violet’s past.