9 days left before the Kickstarter

A modern name, an industrial look, minimalist packaging and a radically new concept, but what's going on in the historical universe of Violet? 

Having studied its bicentenary past, we can tell you today without batting an eyelid: perfumery with the queen bee was constantly innovating. Fragrances, soaps, lipsticks, nothing cut it and each product had the right to its string of patents. CYCLE is part of this line. Proud ambassador of its history, the capsule offers the first limited-edition refillable fragrance. Where a writer would see a simple oxymoron, we have detected an ambition: to create an offer that is both limited in number and unlimited in quantity. 

It took us more than two years to imagine and materialize such exclusivity. Once the logistics challenge was solved, we could finally introduce you to this bold and damn new project. 

If we had to sum up CYCLE in a few figures: 

One is the number of seconds it took us to fall in love with the scent when Patrice Revillard, perfumer at Maelstrom, presented it to us. 

One and two are respectively the number of euros that will be donated to the cause of bees for each bottle and refill ordered.

Only one thousand is the number of people who will be able to adopt the first CYCLE 001. It will take time before you come across a stranger with the same perfume as you. 

One thousand is also the number of numbered bottles that will be manufactured in our French partner factories. A unique bottle for a unique person :) 

One million is the number of reasons that have pushed CYCLE to be thought out in order to have a reduced ecological impact. Recycled and recyclable packaging, reusable glass bottle , wooden cap, 200 ml aluminum refill, natural alcohol, prohibited cellophane and many other initiatives in favor of the environment.

Unlimited is the number of refills you can get. We know how strong the bond between a perfume and its holder is and breaking it would be a terrible affront. 

Finally, unlimited is also the number of variations and ambitions that we have for this new concept.

Because it is a pioneering project that opens the way to a different, unique and original perfumery, we will submit the idea on June 2 on a crowdfunding site. CYCLE 001 will launch with you on Kickstarter. 

And the price in all this? We believe that to enter the circle of holders of a CYCLE, the latter should not be a selective argument. This is why the 100 ml bottle will be at 87 euros. For the fastest, it will even be 66 euros. So see you on June 2 at https://www.kickstarter.com/projects/1377862874/cycle-by-violet 

Let's create together a unique perfumery. 

Paul from Team Violet

PS To not miss the launch and its attractive offers, do not hesitate to register on our Kickstarter page! See you soon